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THE AI ADVANTAGE: PROMPT ENGINEERING FOR CREATORS
The secret skill 99% of creators are missing (it's not what you think)
Hey Creator,
Last week, I watched a YouTube video from a creator who was clearly talented. The script was solid. The delivery was good. The editing was clean.
But something was missing.
In the comments, they mentioned: "This took me three days to make... and I'm still not sure it's good enough."
Three days for a single piece of content that might be forgotten tomorrow. Sound familiar? This is the struggle I’ve been fighting for months now also. I’m learning that speed absolutely matters. Fail fast. It gets you more data, more information, information to make better decisions and iterations.
THE HIDDEN LEVERAGE MOST CREATORS DON'T SEE
While most creators are stuck in the hamster wheel of content creation—filming, editing, posting, repeating—a small group of smart creators is silently pulling ahead.
Their secret? They've mastered prompt engineering.
I've found that "The internet is full of creators who never earn a living—and businesses that can't hold anyone's attention... Views don't equal income. A viral video means nothing if you don't have a system behind it."
The system today's top creators are building includes AI as a critical component.
But here's what they understand that others don't: AI tools are only as good as the prompts you feed them.
WHAT IS PROMPT ENGINEERING?
Prompt engineering isn't just asking ChatGPT random questions. It's the strategic skill of crafting inputs that generate exactly the outputs you need.
Think of it as learning to speak a new language—the language of AI collaboration.
When mastered, it can:
Cut your content creation time by 70%
Generate dozens of video ideas in minutes
Outline scripts that convert better
Create multiple content variations from a single idea
Research topics more thoroughly than humanly possible
I used to spend so many wasted hours per week on content. After developing my prompt frameworks, I'm much faster now and still trying to increase output without adding much more time commitment.
THE THREE LEVELS OF AI LEVERAGE
Most creators get stuck at Level 1, while the top 1% are operating at Level 3:
⚪ Level 1: Basic Assistance
Using AI reactively for simple tasks like grammar checking or basic research.
⚪ Level 2: Content Acceleration
Using AI to draft content, generate ideas, and create outlines that you heavily modify.
⚪ Level 3: Creative Collaboration
Using AI as a thought partner to challenge your ideas, explore new angles, and build systems that scale your creativity.
Look at how creators like Dan Koe are leveraging this in the creator space. In his content workflow videos, he reveals using AI to outline course material, generate content ideas, and even analyze which topics resonate most with his audience. I started using his new saas.
MY SECRET WEAPON: KORTEX
One tool that's completely transformed my workflow is Kortex. This AI writing assistant helps me organize thoughts, iterate on ideas, and produce content far more efficiently than ever before.
What makes Kortex different is how it helps me put my own creativity and thoughts at the forefront, while the AI simply helps refine and expand them. I can capture ideas, improve my writing, research topics, and get concise answers, all in one place.
With Kortex, I've cut my newsletter writing time in half while making my content more engaging and valuable. My absolute FAVORITE platform right now because I can link thoughts, documents, pdfs, YouTube videos, books and more and connect them all together in my writing with ai as an assistant.
Let me give you a clear example:
I fed chatgpt a pdf from OpenAI on prompt engineering to create a prompt for writing an engaging newsletter.
I then used that prompt and linked Dan koes newsletter template and my JSON file of the creator court content business I’m building.
Ultimate superpower. I’m now using the perfect prompt according to chatgpt, following a system and framework that has social proof, with all of my ideas. 🤯
THE "PAR" FRAMEWORK FOR PERFECT PROMPTS
After studying over 1,000 prompts and their results, I've developed a simple framework that consistently produces superior outputs:
Purpose: Clearly define your goal and desired outcome
Audience: Specify who the content is for (including your own voice/style)
Requirements: Set constraints, formats, and specific elements needed
When implemented correctly, this creates what I call "compound AI" where each output becomes an input for the next stage, creating exponential results. Kortex handles this beautifully.
WHAT'S HOLDING MOST CREATORS BACK?
Many creators have tried AI tools but abandoned them after disappointing results.
The problem wasn't the AI. It was their approach, often jumbled and a mess.
They were treating AI like a magic button instead of a collaborative partner that needs proper direction.
This is the crucial mindset shift: AI isn't replacing your creativity. IT IS amplifying it.
COMING SOON: THE CREATOR'S AI TOOLKIT
I'm excited to announce that I'm developing a comprehensive guide to prompt engineering specifically for creators, much like I described here.
"The Creator's AI Toolkit: Prompt Engineering Mastery" will include:
My 5-part prompt template that generates video scripts requiring minimal editing
The "Content Multiplication" technique to turn one idea into a month of content
50+ prompt templates for every part of the creator workflow
Step-by-step systems to integrate AI into your creative process
I want to teach you how to amplify your voice and outputs by using ai correctly. With the right tools and software, a successful one person business is very achievable.
FROM MY ARCHIVES
These resources will help you start thinking about AI integration into your creative process:
FINAL THOUGHT
As Ali Abdaal once noted, "The creators who will thrive in the next decade aren't those who work hardest, but those who leverage tools most effectively."
AI is just another tool in your creative toolbox. Just like your editing software, your graphic designer, etc.
Your ally in the AI revolution,
Taylor G
P.S. What's your biggest struggle with using AI in your creative process? Reply to this email and let me know.
I'm using these insights to make sure my upcoming Creator's AI Toolkit addresses your specific challenges.